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How AI is Changing Fashion Model Posing

Johan Louwers
4 min readNov 18, 2021

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Amazing drawing from fedpete

When you try to advertise a product, lets take fashion, one of the things you want to achieve is that your consumers see your products as something new, something unique and something fresh. Take the assumption that you have to make sure that products, clothing in this case, are not promoted on your website by using the same stock image as all the other online shops use. You want to make sure that your consumer has a different view, a unique experience when visiting your site.

Make your own unique images

To achieve this you can go down the route of hiring models that will pose with the fashion you like to promote on your website. This will require an investment and logistics of getting clothing, models, photographers in the same place and all the other things one need to arrange for a fashion shoot.

Now imagine you do not want to do this for a relative small collection, imagine you want to do this for a very large collection. The associated costs with this are staggering and the amount of time needed might put completing the project well after the point in time that the collection is still relevant for the market.

Due to this the majority of companies do use, for large parts of the collection, stock images provided by the fashion producers and by doing so they fail to provide the…

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Johan Louwers
Johan Louwers

Written by Johan Louwers

Johan Louwers is a technology enthousiasts with a long background in supporting enterprises and startups alike as CTO, Chief Enterprise Architect and developer.

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